The agreement enables customers to book flights through and all other Aer Lingus sales channels on a range of services to/from Dublin. It’s a shame, because an airline with such a great, cost effective product, really deserves more. We have a franchise agreement with Irish regional airline Emerald Airlines, under which Emerald Airlines will operate a number of routes under the Aer Lingus Regional brand, livery and flight code. Bob Gray Red & Gray Aer Lingus, more than most businesses I can think of, represents Ireland on a global scale. The airline stressed that no bank details relating to current or former. Posted Februin Design We asked a number of local brand & design professionals: What are your thoughts on the new Aer Lingus rebrand Here’s what they had to say. Aer Lingus falls victim to global cyber attack. Yes, there are synergies within the rest of the IAG portfolio, like Level and Iberia featuring similar ‘tail-heavy’ liveries, but Aer Lingus offers the IAG group the opportunity to bring levity, life, culture and the opportunity to create a boutique brand with a halo effect for the rest of the group. A spokesperson for Aer Lingus has confirmed that around 5,000 of its employees have been affected by a cyber attack that has compromised personal information. Five people including four children injured in mass stabbing in French Alps. With so much heritage in Ireland to draw from, a memorable and iconic existing livery, and an opportunity to reimagine the product, has left us feeling, well, a little flat. Image courtesy of JetPhotos / Angel Natal A logotype that’s too small, a large white fuselage, that makes the final product look like a leased-in aircraft and reminds us of the 767’s the airline leased from Omni Air International a few years ago. However, it’s this simplistic approach that has left the end result somewhat underwhelming. In fact, we’ve covered this in simplistic terms various times on the site. We were told at the great reveal the design basics to livery design that big type and mass of colour is the symbolisation of low cost, while an absence of colour and smaller types positions a carrier as premium. We don’t blame Lippincott for the end result, considering there were 50 iterations that were considered, which suggest a design-by-committee approach. however even both of those have powerful logotypes that help offset the rest of the Eurowhite design – and we feel the Qantas livery is actually quite smart. Somewhere between an Iberia and Qantas livery. The end result by Lippincott has a very familiar feel to it. Right, that’s all quite understandable, however, how a livery actually translates this is actually quite difficult and seemingly much harder than was explained in the big reveal.
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